{"id":2425,"date":"2013-09-15T12:00:00","date_gmt":"2013-09-15T04:00:00","guid":{"rendered":"https:\/\/tungann.sg\/wp\/?p=2425"},"modified":"2020-04-25T21:36:40","modified_gmt":"2020-04-25T13:36:40","slug":"%e9%95%bf%e5%b0%be%e7%90%86%e8%ae%ba%e7%bb%99%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a%e7%9a%84%e5%90%af%e7%a4%ba","status":"publish","type":"post","link":"https:\/\/tungann.sg\/wp\/2013\/09\/15\/%e9%95%bf%e5%b0%be%e7%90%86%e8%ae%ba%e7%bb%99%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a%e7%9a%84%e5%90%af%e7%a4%ba\/","title":{"rendered":"\u957f\u5c3e\u7406\u8bba\u7ed9\u4e2d\u5c0f\u4f01\u4e1a\u7684\u542f\u793a"},"content":{"rendered":"\n<p><strong>\u957f\u5c3e\u7406\u8bba\uff08The Long Tail\uff09\u662f\u7f8e\u56fd\u8fde\u7ebf(Wired)\u6742\u5fd7\u603b\u7f16\u8f91\u514b\u91cc\u65af\u5b89\u5fb7\u68ee&nbsp;(Chris Anderson)\u6700\u8fd1\u5199\u7684\u4e00\u672c\u7545\u9500\u4e66\u3002\u5b83\u548c\u5176\u4ed6\u4e24\u672c\u7545\u9500\u4e66\u00ab\u4e16\u754c\u662f\u5e73\u7684\u00bb (The World is 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Long Tail\uff09\u662f\u7f8e\u56fd\u8fde\u7ebf(Wired)\u6742\u5fd7\u603b\u7f16\u8f91\u514b\u91cc\u65af\u5b89\u5fb7\u68ee&nbsp;(Chris Anderson)\u6700\u8fd1\u5199\u7684\u4e00\u672c\u7545\u9500\u4e66\u3002\u5b83\u548c\u5176\u4ed6\u4e24\u672c\u7545\u9500\u4e66\u00ab\u4e16\u754c\u662f\u5e73\u7684\u00bb (The World is Flat)\u53ca\u00ab\u84dd\u6d77\u7b56\u7565\u00bb(Blue Ocean Strategy)\u88ab\u4f01\u4e1a\u754c\u516c\u8ba4\u4e3a\u662f\u4e86\u89e3\u79d1\u6280\u77ac\u606f\u4e07\u53d8\u4e0b\uff0c\u4e8c\u5341\u4e00\u4e16\u7eaa\u7ecf\u6d4e\u8d8b\u52bf\u7684\u826f\u4e66\u3002 \u957f\u5c3e\u7406\u8bba\u2014\u7ed9\u4e2d\u5c0f\u4f01\u4e1a\u7684\u542f\u793a \u957f\u5c3e\u7406\u8bba\u7684\u7acb\u8bba\u57fa\u70b9\u4e3b\u8981\u662f\u6839\u636e19\u4e16\u7eaa\u610f\u5927\u5229\u5b66\u8005\u4f2f\u745e\u56fe\u900f\u8fc7\u89c2\u5bdf\u6240\u5f52\u7eb3\u51fa\u768480\/20\u539f\u7406\u800c\u884d\u751f\u51fa\u6765\u7684\u5d2d\u65b0\u770b\u6cd5\uff0c\u4f2f\u745e\u56fe\u768480\/20 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Market)\u2477\u5206\u4eab\u8d44\u8baf\u2478\u4e86\u89e3\u514d\u8d39\u7684\u5a01\u529b\u3002\u6b64\u5916\uff0c\u4e66\u4e2d\u4e5f\u63d0\u51fa\u79d1\u6280\u5982\u4f55\u628a\u4f20\u7edf\u7684\u4e3b\u6d41\u5e02\u573a\u5206\u89e3\u6210\u6570\u4ee5\u767e\u4e07\u8ba1\u7684\u5c0f\u4f17\u5e02\u573a\u3002\u8fd9\u4e9b\u72ec\u7279\u7684\u770b\u6cd5\u786e\u5b9e\u5730\u4e2d\u5c0f\u4f01\u4e1a\u754c\u53bb\u53c2\u8003\u548c\u5206\u6790\uff0c\u4ee5\u4e0b\u662f\u4e66\u4e2d\u4e00\u4e9b\u91cd\u8981\u7684\u542f\u793a\uff1a 1\u3001\u7f51\u9645\u7f51\u7edc\u79d1\u6280\u4f7f\u5c0f\u4f01\u4e1a\u66f4\u8f7b\u6613\u843d\u5b9e\u4ea7\u54c1\u5168\u7403\u5316\u7684\u7f8e\u68a6\u3002\u540c\u65f6\u5b83\u4e5f\u80fd\u4ee5\u66f4\u4f4e\u5ec9 \u7684\u6210\u672c\u63a5\u89e6\u5230\u6570\u91cf\u5e9e\u5927\u7684\u4e2a\u4eba\u6d88\u8d39\u8005\u53ca\u66f4\u591a\u5143\u5316\u7684\u5e02\u573a\u3002\u5173\u952e\u5904\u662f\u4e2d\u5c0f\u4f01\u4e1a \u4e1a\u8005\u5982\u4f55\u770b\u5f85\u548c\u4f7f\u7528\u65b0\u79d1\u6280\u8fd9\u4e2a\u5de5\u5177\uff1f\u8fd9\u5c24\u5176\u662f\u5bf9\u90a3\u4e9b\u5c11\u7528\u6216\u4e0d\u5584\u7528\u7535\u8111\u7684 \u4e2d\u5c0f\u4f01\u4e1a\u8001\u677f\uff0c\u4ed6\u4eec\u82e5\u4e0d\u6539\u53d8\u5bf9\u7535\u8111\u79d1\u6280\u7684\u770b\u6cd5\uff0c\u8981\u6210\u529f\u5730\u5f00\u62d3\u4f01\u4e1a\u7684\u5e02\u573a \u5c06\u4f1a\u662f\u56f0\u96be\u91cd\u91cd\u3002 2\u3001\u91cd\u65b0\u770b\u5f85\u4e0d\u7545\u9500\u54c1\u7684\u6f5c\u5728\u9500\u552e\u5e02\u573a\uff1a\u5bf9\u90a3\u4e9b\u80fd\u6570\u636e\u5316\u7684\u4ea7\u54c1\u5982\uff1a\u4e66\u7c4d\u3001\u4e50 \u66f2\u3001\u7535\u5f71\u3001\u5e7f\u544a\u8bbe\u8ba1\u3001\u6559\u80b2\u8bfe\u7a0b\u3001\u4e13\u4e1a\u62a5\u544a\u4e66\u3001\u91d1\u878d\u8d22\u52a1\u4ea7\u54c1\u7b49\uff0c\u5728\u7f51\u7edc\u79d1 \u6280\u7684\u534f\u52a9\u4e0b\uff0c\u90fd\u53ef\u80fd\u5bfb\u627e\u5230\u6d88\u8d39\u8005\u3002\u5173\u952e\u5904\u662f\u4ea7\u54c1\u5fc5\u987b\u8981\u6709\u521b\u610f\u3001\u5b9e\u7528\u53ca\u4ef7 \u683c\u5408\u7406\u3002\u8fd9\u4e9b\u80fd\u591f\u6570\u636e\u5316 \u7684\u4ea7\u54c1\/\u670d\u52a1\u6700\u7ec8\u53ef\u80fd\u5f62\u6210\u4f01\u4e1a\u7684\u884c\u5c3e\u5e02\u573a\u2014\u4e00\u4e2a \u62e5\u6709\u5343\u4e07\u4e2a\u5c0f\u4f17\u5ba2\u6237\u7684\u5229\u57fa\u5e02\u573a\u3002 3\u3001\u4ea7\u54c1\u4e0d\u4e00\u5b9a\u8981\u9500\u552e\u7ed9\u4e00\u5927\u7fa4\u4eba\uff1a\u957f\u5c3e\u7406\u8bba\u5bf9\u90a3\u4e9b\u9500\u552e\u91cf\u5e76\u4e0d\u592a\u5927\u800c\u53c8\u53ea\u9002\u5408 \u4e2a\u522b\u6d88\u8d39\u8005\u7684\u767e\u7545\u9500\u54c1\u7ed9\u4e88\u91cd\u65b0\u5b9a\u4f4d\u3002\u56e0\u4e3a\u5728\u79ef\u5c11\u6210\u591a\u7684\u60c5\u51b5\u4e0b\uff0c\u96f6\u4e01\u6563\u5e03 \u5728\u4e0d\u540c\u5c0f\u4f17\u5e02\u573a\u7684\u6d88\u8d39\u8005\u4e5f\u53ef\u4ee5\u5f62\u6210\u4f01\u4e1a\u4ea7\u54c1\u7684\u957f\u5c3e\uff0c\u8fd9\u4e5f\u6253\u7834\u4e86\u4f20\u7edf\u5f0f\u7684 \u4ea7\u54c1\u8981\u9500\u552e\u7ed9\u4e00\u5927\u7fa4\u4eba\u7684\u601d\u7ef4\u3002 4\u3001\u5b9a\u4ef7\u9500\u552e\u5e76\u975e\u552f\u4e00\u7684\u9500\u552e\u65b9\u5f0f \uff1aE-bay\u7b49\u7684\u6574\u5408\u8005\u5229\u7528\u62cd\u5356\u5f0f\u6765\u4e3a\u5ba2\u6237\u9500\u552e \u4ea7\u54c1\u7684\u7b56\u7565\u4f3c\u4e4e\u503c\u5f97\u4f01\u4e1a\u53bb\u601d\u8003\uff0c\u6700\u8fd1\u672c\u5730\u4e00\u4e9b\u9ad8\u6863\u516c\u5bd3\u53d1\u5c55\u5546\u4e5f\u8003\u8651\u8981\u4ee5 \u62cd\u5356\u65b9\u5f0f\u6765\u4fc3\u9500\u3002Land Transport Authority(LTA)\u5728\u51fa\u552e\u8f66\u8f86\u6ce8\u518c\u8f66\u724c\u65f6\u4e5f\u662f \u91c7\u53d6\u7c7b\u4f3c\u4f5c\u6cd5\uff0c\u5728\u8fd9\u5d2d\u65b0\u7684\u65f6\u4ee3\u91cc\uff0c\u5355\u4e00\u4ef7\u683c\u6216\u5355\u4e00\u4ea7\u54c1\u518d\u4e5f\u4e0d\u9002\u5408\u6240\u6709\u7684 \u4eba\u4e86\u3002 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